Not Just A Speaker Company
I am still amazed to have been fortunate enough in my career to have worked at one of the most prestigious companies in the world, and also to have had the opportunity to learn, interact, and experience directly from its founder, Dr. Amar Bose. While there, I wore many hats, from Web Design & Developer, Photographer, Videographer, Demonstration Designer, Direct Marketing, Digital & Interactive Design, Online Sales, and Print, to name a few. And what I continue to remember to this day from that time was….
There’s Always More Than Meets The Eye
The majority of my experience at Bose was grounded in that thought. Don’t look at things strictly at their face value. Explore, Research, Make, Experience, Understand, Just Do. And most importantly, question and be curious.. Throughout my responsibilities at Bose, I was tasked to communicate to the outside world what made Bose and its products “tick”. For it was clear, quality was certainly more than skin deep, and in most cases, it was downright surprising. As I apply my acquired craft to all the work I produce today, I still hear Dr. Bose and his mantra remind me in the back of my head…
“To Be Better You Have To Be Different.”
Dr. Amar G. Bose, Founder of The Bose Corporation
Leading By Example
The Art of Demonstration
I was taught the importance of a good story. An accurate story. A story based on technologies and listening. A story that confirmed quality over quantity, and that there was always more than meets the eye (or the ears in most cases at Bose). To change someone’s mind, you had to change their perception, and allow persuasion to be acquired personally through fact, honest interaction, and of course, a little bit of “surprise” never hurt the equation. Done right, it always turns a few heads.
The art of demonstration, listening, making mistakes, and most importantly, “To be better you have to be different,” are all life lessons I learned not only from the man himself, but I certainly learned from those he hired, mentored, and worked with closely. I continue to apply all of those acquired experiences throughout my career today, with the continuing goal to not only be better, but most certainly to be different.
Conventional Speaker Technology
Bose® Direct Reflecting® Speaker Technology
Dr. Bose was an anomaly. When holding court at his glass-topped desk in a beautiful corner office overlooking a vast reservoir, he was always more comfortable with a dry-erase pen scribbling his visions on a whiteboard as he reasoned his ideas through research and technology, or taking notes on a beverage napkin during a Swiss Air flight for an idea that would one day establish what we know as the “opposite” of sound. (Bose Noise Cancellation). Dr. Bose was an innovator, a leader, a teacher, but most of all, he was a listener and a promoter of those he gathered around him, encouraging us all in each of our quests, both personally as well as professionally.
But most importantly, Dr. Bose led and taught by example.
It was this gift that drives my spirit and pushes my quest to be “Boundlessly Creative”, to “Be Better”, and of course, to be always “Be Different”.
The Work
As an Associate Creative Director, I was responsible for directing or producing a wide variety of work for the multiple divisions that made up the company. Product Marketing, Online Sales, Automotive Systems, Direct Marketing, Noise Cancelation, Pro, and more.
I traveled worldwide facilitating or developing tradeshows, store openings, new product reveals, sales meetings, and website launches through both technical and creative support. Take a moment and explore some of the variety of work I was involved with.
Acoustic Wave Music System Exploded Demo
A screen from an online interactive demonstration and example of 3D rendered product image I directed. The “Exploding” demo originally allowed the viewer to drag the bar to spin open the AWMS, and then to roll over and reveal key technologies within the product. (For this presentation of creative, drag the center arrows left or right to reveal the product or demo screen.)
Lifestyle System Online Demo & 3D Rendering
Example of a more robust Online Demonstration from my early days of digital design, which called out the Feature & Benefits of the Bose Lifestyle Home Theater System. Here are screen grabs of a multi-layered experience allowing the viewer to navigate either horizontally through the story, or dig deeper into further technology details or speaker array comparisons. Early 3D product rendering enabled us the ability to generate multiple product angles and movement efficiently and economically.
Lifestyle System Online Banner Demo
In celebration of the launch of the Lifestyle® 58 DVD system, we developed a series of collateral to help support greater understanding of this “nearly invisible” system. Sporting multiple patented technologies, the goal of this piece was to allow viewers to dig deeper and find out more about the unique aspects of this addition to the Bose lineup.
Bose Website & Landing Pages
During my tenure at Bose, I was a proud member of the “dot.com” club. A group of renegades who the company singled out and banded together to create the original and ongoing presence of www.bose.com. What an incredible opportunity to cut my teeth and hone my skills in the world of Digital Design, and doing so at one of the most prestigious companies in the world, with some amazing people. I traveled the world, from Germany, the UK, the Netherlands, South Africa, Vietnam, and Japan, facilitating tradeshows, store openings, product launches, and facilitating sales meetings through both technical and creative support.
As an Associate Creative Director, I produced or directed work for Product Marketing, Online Sales, Automotive Systems, Direct Marketing, Noise Cancelation, Pro, and more. Not to mention spearheading “cutting-edge” demonstrations people only imagined, all to tell the Bose story Worldwide.
Go ahead and drag the arrow above for your own little “Bose Reveal” to check out the first Bose site on the web.
Bose.com Website
Bose Landing Pages
