Frontage Laboratories

Frontage Labs:
Service, Research, Testing, Trials

Frontage Laboratories is a global company supporting pharmaceutical and biotech firms in developing and delivering new medicines to market.

Their services span the entire drug development process—from early research and lab testing to clinical trials and manufacturing. With operations in the U.S., China, and Europe, Frontage maintains consistent quality and regulatory standards across all locations, making it easier for clients to pursue drug approvals in multiple countries at once.

New Vision for an Online Presence

I was tasked with the redevelopment and restructuring of their website. A multiple-step process was employed to deliver the client’s vision to completion. Giving service to multiple Frontage departments in delivering their features and benefits, the site was reorganized to facilitate ease of use in accessing resources, department details. conferences & events, and case study enrollment.

In my role as Lead Design and Creative, I was responsible for Site Mapping, Wireframing, Concept & Design, and Page & Content Management through WordPress. I was also responsible for integrating a new technology for the company’s first Interactive & Dynamic Location Map used to promote the company’s capabilities around the world.

TAKE A WEBSITE VIDEO TOUR – CLICK ABOVE

Worldwide Services Online

The site is organized into five core areas: About, Services & Solutions, Resources, Conferences & Events, and Enroll In a Study, which delivers a well-structured, content-rich online presence that aligns UX, technical content, and branding effectively by utilizing a rich mega-menu, advanced resource search, and content-rich service pages.

The Website contains clean page layouts and uses strong visual elements such as dynamic location tools, virtual tours, clear navigation aids, filterable & searchable resources, responsive layout, and cross-site access to recommended material, all of which helped to deliver a celebrated update to an already successful site.

Dynamic/Interactive Online Company Locator

Direction was given to develop a “dynamic” map, in which all of the current (and future) locations of the company could be displayed and accessed easily by visitors to the site. Working within budget constraints, a WordPress solution was employed and modified to match the client’s branding and functionality. Broken up into three regions, users can find and filter all of the locations with an easy use of the mouse. Continent accessibility, Country, and Locations can be drilled down to quickly and easily reset for new searches. Explore the video below for a quick tour, or access the Online Locations Map Here >

One of the key and unique features of the website, and one that was critically important to the organization, was that of representing the company in a truly “Global” fashion, since it is an integral part of their organization and a key service that Frontage Labs offers its clientele.